Produsage can be roughly defined as modes of production which are led by users or at least crucially involve users as producers - in other words, the user acts as a hybrid user/producer, or produser, virtually throughout the production process. Produsage demonstrates the changed content production value chain model in collaborative online environments: in these environments, a strict producer/consumer dichotomy no longer applies - instead, users are almost always also able to be producers of content, and often necessarily so in the very act of using it.
Some key characteristics of produsage are the following:
- users are productive - produsage is user-led or at least significantly user-involved, and requires heterarchical, permeable community structures,
- there is collaborative engagement between users and/or between users and other stakeholders,
- prodused artefacts are unfinished - produsage is palimpsestic, iterative, and evolutionary in its development of ideas and content,
- alternative approaches to intellectual property are employed in the produsage process.
Snurb 14:17, 11 July 2006 (UTC)